Who is A Typical Business Owner?

And What Does He/She Want?

The Sad State of Business TodayWhen we talk about business today, are we looking at a plant that we’ve watered and cared for, only to wonder now if we can still keep it alive? If this is how you feel about your business today, take hope! You are not alone. In 2007, there were were 27.1 million non-farm businesses in the U.S., employing 117.3 million people and generating $30.0 trillion in business revenues. According to business surveys from earlier this year, more than half of all small businesses are “cautiously optimistic” about the future.
One of the interesting statistics I uncovered is that 65% of all business owners said they started their company because of personal passion. And even in today’s economy, 83% said that passion is still there today!
While there are still plenty of issues that are keeping business owners up at night, the chief concern being covering immediate expenses, 78% are optimistic that this year will be better than last, especially in their local economies.  Most of all, business owners want:
  • Confidence
  • Certainty
  • Time to work on their business, not in it
  • Greater efficiency (leverage)
  • More customers
  • More money!

If you’d like to download and read the full report, Click Here!

Creative Money MAGIK, Inc. is dedicated to empowering creativity and growth for socially responsible businesses.  We do this by offering information, education, training and support for enlightened business leaders.  For more information Contact Us.

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